PANTONE 16-1546 Living Coral is the color that is vibrant and warm, this color sends a powerful message on many levels. Pantone selects a color at the end of each year to represent the following year, and while not everyone is on board with the concept, it can be a fun look at a particular color trend. We live in an ever-changing environment which needs, more than ever, warmth and nourishment. This is why Pantone’s Living Coral with its shining, golden undertone is considered to be a perfect choice for the year ahead. We rely so much on social media and technology in interaction which has made us distant and less empathetic. Therefore, Living Coral reminds us to take care of each other, nurture intimacy and authentic connection. This color is supposed to have a HUMANIZING factor, said Leatrice Eiseman, executive director of the Pantone Institute. Nevertheless, it has other meanings. Living Coral is there to remind us to nurture a positive attitude and playfulness. Having all this said, what could possibly be wrong with the color of the year announcement? Enjoy the samples: