A strong and effective logo makes a great first impression. At DePinho Design our approach to logo design and branding logo’s is simple; understand the culture, research the competition, and be creative. This approach will ensure that your logo reflects your brand and speaks directly to your targeted market. Together let’s put your mark on the world!
What are the Main Types of Logo to Consider
Designing a successful logo, or any design, is a process that requires certain key elements: creative thinking, research, hard work, and communication. Your logo is the key element that ties into all your marketing tools. Having a great logo will deliver a return on investment. It will help to communicate an effective message to help grow your brand and customer loyalty.
Lettermark (or Monogram Logo Design)
Lettermark logos are great for names that are very long or hard to read. Many businesses choose to use initials, just think of IBM, CNN or HP. These monogram logos are minimalist and very good at brand recognition.
Wordmark (or Logotype)
Wordmarks are a very straightforward way of using the company name as a logo. Having a great name could be the perfect way to put it in the foreground.
Logo Symbols Mark
Iconographic images that are easily recognizable and represent your brand with an image. Having a symbol that creates a unique connection to your brand.
Abstract Logo Design
An abstract logo mark will condense the business brand into a symbol that is truly unique.
Mascot Logo Design
Using colorful, cartoonish characters that represent your business in a fun and approachable way. Many sports teams use this approach.
Combination Logo Design
A combination mark does exactly what it says; it combines a symbol with a word mark to create a recognizable logo.
Who You Are
A business logo is probably the most critical tool in your marketing arsenal. It’s not just a random mark. It provides your business with an identity that represents your core values and mission. Whether your business is small or large, it needs an identity. Your target market should know who you are. A great logo is one of the best ways to achieve that. Let’s get started! DePinho Design of Mahopac NY and beyond!