Project Overview: Logo design, web design/development, online marketing, copywriting, print, and photography.
We are proud to present the Allcare Website Case Study. The project included a website makeover, logo design, content writing, page SEO, print, and photography. The ongoing work centers around an email campaign outreach strategy that includes technology updates and patient spotlight articles.
After extensive competitive research, understanding our target audience and user insights, we were ready to draft our initial concepts. This process helped us refine our direction and create a solid plan for the new website and brand.
Logo Design
The Allcare logo is thoughtfully designed to represent our core values. The three interconnected triangle sections symbolize Allcare’s prosthetics services, while the encompassing circle signifies caring, highlighting our dedication to providing compassionate and comprehensive care to Allcare patients. All logo designs include various file formats and branding guideline specifications
Website Design
Sitemap tree for the entire website.
A sitemap serves as a blueprint for the website, guiding the development and organization of content. It ensures that all important pages are included and helps search engines understand the structure of the site. This improves the site’s crawlability and indexing, leading to better search engine rankings.
Page SEO
We applied Page SEO to every website page we built, ensuring maximum visibility and performance. This process starts with comprehensive keyword research, competitive analysis, and crafting well-written content. By meticulously selecting the best keywords, analyzing the competition, and creating engaging content, we ensure each page is optimized for search engines and appeals to the target audience.
Copy Writing Sample
Meet Melanie Waldman
A rising film-maker and Hollywood actress with a mission to see people with disabilities represented more authentically on-screen – not just as stereotypes and victims but as well-rounded characters at the center of storytelling. Because the recent statistics on how people with disabilities are depicted in film and TV are pretty grim:
Print: Promotional Booklet
To help support and inform new Allcare patients, DePinho Design created a comprehensive promotional 12 page booklet that highlights the value and services Allcare provides. This booklet serves as an essential resource, offering valuable information and reassuring potential patients that they are making the right choice for all prosthetics needs. The projected included, editorial design, production, copywriting, and printing. Plus a English and Spanish version.
Print: Pocket Folder
Pocket folders and business cards are essential tools for effective marketing. A well-designed pocket folder keeps your materials organized and presentable, making a strong first impression during meetings and presentations. Here at DePinho Design, we believe that a pocket folder should be a staple in your marketing toolbox.
Photography
Here are a few on-location photos taken for the Allcare staff bio pages. Our work included professional studio lighting to ensure each staff member’s personality and professionalism shine through.
