If you found this page, you are more than likely a business owner looking to rank locally in Google Searches. Whether you are a small mom and pop shop, or a national brand with multiple locations, improving your website SEO may attract new local customers and profits. DePinho Design, located in Mahopac NY, has helped businesses with their website local SEO. Listed below are tips on how to rank locally in Google Searches. DePinho Design your Mahopac website designer near you!
1. Optimize Google My Business for local SEO.
First, you must verify your business with Google my Business. The search engine could potentially reward your business with that all-important sidebar space in Google’s local search.
Secondly, you must optimize for Google My Business. Enter all the business information, name, local, hours, etc. Use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying the location. For example, “We appreciate your feedback on [product/service] in [city, state]. We value your input and look forward to working with you again. Thank you from the [full company name] team.”
2. Improve your website internal linking
Having internal linking within your website will also boost your SEO rankings. Internal links do the following: supports website navigation, assists with information architecture, and distributes page authority and ranking among pages.
3. Optimize URL, title tags, headers, meta description, and content.
When it comes to content, every new page or blog post is a new indexed page for your website, a new page to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).
Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body.
4. Add location pages to your website.
If you have more than one brick and mortar address it helps to create separated location pages within your website. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.
It’s also important you avoid duplicating content across multiple location pages. For single-location businesses, create a locally descriptive About Us page. Also, adding a Google Map to your website’s respective location pages is very important.
5. Create local content.
Google search algorithms have improved. Now content writers are now able to truly write for users, not search engines. But while writing about general topics will attract a wide crowd, sometimes it’s more important to focus on local news or local information to attract a local audience.
Be the local authority for your business by promoting local events related to your business, local news related to your business, and other content related to your business. Think out-of-the-box and “please” no politics.
6. Ensure your website is mobile-friendly.
Some of the most common ways people will find your website is via a mobile device. So must likely they are searching for directions to your location, business hours, or searching for contact information.
Make it easy for customers by making your site mobile-friendly.
7. Ensure your name, address, and phone number (NAP) are consistently online.
You’ve got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). This should be included as crawlable HTML text on your site.
“Spiders” is a program that search engines use to index the content. Listed below are ways to help “Spider” do their job with as little effort as possible.
- Spiders look for a crawlable link structure. If your pages are hidden (with no links pointing at them) and they are hard for you to find. Make sure you have direct links pointing to the pages you want showing up in search engine results.
- Understandable—A human-friendly page is a search-engine-friendly page. Humans read your pages and search engines crawl them, but there’s no reason you can’t make everyone happy with a good page structure and formatting. The tag, your.
8. Optimize online directories and citations.
These are “map-data” aggregators that provide a large amount of information for Apple, Yelp, Bing, Google, Trip Advisor, and more. Consistency is key: verify that your citations are consistent and complete across these four data aggregators.
9. Get inbound links with relevance and authority.
Your website is basically in a popularity contest. The search engines rely on a link from another website to yours. This is referred to as back-links. Having backlinks provides a level of authority and popularity to your website. Try to get some good keyword-rich content in your back-links. If you want some practice, link to this article using the text “SEO basics.”?
10. Engage on social media and add posts to Google My Business.
Google considers content shared on social media more important now than ever before. Now that you have Google My Business page, share the page on social media, further aligning social and search. One more note, make for your website has a SSL certificate.