Choosing the right email solution. As a small business owner, you realize that first impressions can make or break a small business. The slightest error could potentially eliminate you from consideration if your business impression does not instill confidence. One way to make a stellar first impression, and set your business ahead of the “pack,” is by utilizing a professional email solution. Here is my insight for the best email solutions for small businesses.
There are many email solutions to consider for a small business. It is strongly recommended to have a high-quality email platform to help manage your business. Most small business owners opt for free email services from web-based platforms like cPanel or Gmail. These are an adequate option when first starting out. Nevertheless, as your business grows, so should your company’s image and productivity. While your contemporaries will continue communicating with clients via their free accounts, you’re going to stand out with an email address featuring your domain name that will subtly impress and give your business that polished advantage over a competitor.
Start out the right way when it comes to a business email solution. I highly recommend you look at a paid cloud-based email hosting services that provide a domain-name email, a much higher level of security, and great support. Keep in mind, if you decide to move away from a free option, later on, transferring from one email hosting service provider to another is not an easy exercise. Remember that old saying, “you get what you pay for!”
The two mentioned below have flexible pricing options to fit a small business budget.
Two Email Solutions to Consider
As of October 6th, 2020, Google has announced a big rebranding and redesign for its suite of office apps, rebranding G Suite with a new name: Google Workspace. Along with the new branding the product encompasses Gmail, Docs, Meet, Sheets, and Calendar are new features designed to make all those products feel like they’re more integrated with one another. Google is also changing up its pricing tiers just a bit, adding a new “Business Plus” level with more device management features.
Rackspace Webmail is a close second to Google’s email options. Rackspace offers email hosting options that can help you get started on the right foot. You can choose from Office 365, Exchange, or Rackspace’s Webmail options. All come with the tools you need to access your inbox from multiple locations, ample storage, domain name email, and (in some cases) productivity tools. So if Google is not in your budget, Rackspace is a budget-friendly comparison. Yet, some clients are reporting issues with this platform as well. It is inconvenient, to say the least. However, their low price point detailed on the website makes it a worthy consideration.
Which Email Solution is better?
In my opinion, G Suite, now “Google Workspace”, wins hands down. Unless you’re after a basic email solution, I probably suggest discounting Rackspace and go with Google. Google offers feature-rich systems that include an excellent email solution and outstanding support.
Lastly, Google Workspace — now the new G Suite with deeper integrations between services — will be available to regular users with free accounts. Their current focus is on business, but Google Workspace and its vision of how people will get things done moving forward are meant for everyone from free accounts to education and non-profit users. In short, Google doesn’t want to burden the free user option (Gmail users) with the exact product that includes business features that they won’t need or want.
I hope the information provided is of some help. If your small business needs a logo design, website design, content writing, photography, or social media, please contact me. DePinho Design has been serving small businesses in Putnam, Dutchess, and Westchester Counties for over 20+ years.